Yonder Inc. creates video content that tells stories about the spirit of adventure and captures the mission behind brands and nonprofits striving to be 1% better. Yonder Inc. partners with California Trout, a nonprofit focusing on supporting wild trout populations in California. From the beginning, California Trout has been a trailblazer in wild trout management. The nonprofit is a leader in advocating for catch and release, and has become a strong and respected voice on statewide water and fish policy.
Yonder Inc. produced this video featuring fly fishing guide Pat Jaeger on the McCloud River, showing the beauty and importance of the river from a new perspective.
“It’s not our river, it’s our kids’. And it’s not their river, it’s their kids”
Pat Jaeger
