Two companies who recognize the delicate balance involved in salmon fishing, both Wild for Salmon and Pride of Bristol Bay are wildly devoted… to the Wildly Devoted program. Through this program, the two businesses donate to organizations like Trout Unlimited in an effort to protect Bristol Bay. Both recognize that they are investing not only in a fishing business, but also the environment. So, they believe sustainably sourcing their salmon and protecting the area they source from is absolutely necessary.

“It means more to us than just our livelihood, so giving back through raising both money and awareness is the most important thing we can do right now.” -Jenn Kurian, Co-owner of Wild for Salmon